Belt up
Wearing your seatbelt is critical for staying safe when you drive. In the event of a crash, it can help you avoid or reduce the severity of injury.
We work with sports throughout WA to spread the message that it is important to Belt Up every time you drive.
The Insurance Commission has supported and funded the campaign since 1997.
Our partners
The West Australian Country Football League (WACFL), Netball WA, RugbyWA, Football West, Western Australian Cricket Association (WA Cricket), Swimming WA and Basketball WA are all Belt Up partners.
Through each partner, the Insurance Commission provides equipment and funding to sporting communities to promote the Belt Up message. Our partners do the following to promote the Belt Up message:
- Communicate with community teams and players to share the message.
- Display the Belt Up logo at matches and events.
- Promote the message through local media and social media.
- Host a Belt Up round.
Football West has a high participation rate of young males and females.
- Over 44,000 registered players
- 215 clubs
- 600 registered referees
- 1,200 registered teams
The popularity of the men’s and women’s game at an international level means Football West has a diverse supporter base.
Belt Up is promoted through Football West’s player and support networks, including:
- Belt Up branded footballs and goals distributed to senior clubs;
- Belt Up Round;
- Men's Amateur League; Amateur Reserves League; Masters League; Metropolitan League; Men's State Cup;
- Football West website and social media; and
- Football West publications.
Find out more about Football West.
Netball is one of the highest female participation sports in Western Australia.
- Over 197,000 participants across Western Australia
- Each year over 100,000 patrons pass through the doors of the State Netball Centre
Belt Up is promoted through Netball WA’s player and support networks, including:
- Belt Up branded netballs provided to regional and metropolitan senior clubs;
- Annual Belt Up Round;
- NAIDOC Carnival;
- Regional Academy Cup;
- West Australian Netball League;
- Annual Club Pledge;
- Netball WA website and social media; and
- Netball WA publications.
Find out more about Netball WA.
Rugby has a high participation rate among young males, who are the most at-risk cohort on the road.
- Over 270,000 active players in Australia
- A further 275,000 people participate in rugby
The popularity of the men’s and women’s game at an international level means RugbyWA has a diverse supporter base.
Belt Up is promoted through RugbyWA’s strong player and support networks, including:
- Belt Up-branded equipment distributed to senior rugby clubs;
- Annual Belt Up Round;
- RugbyWA website and social media; and
- RugbyWA publications.
Find out more about RugbyWA.
Cricket as a summer sport helps give Belt up prominence throughout the year. WA Cricket has significant reach across WA with a strong regional presence:
- Over 200,000 participants, including 40,000 club and community participants;
- 429 member clubs; and
- 49 member associations.
To ensure it is a sport for all, WA Cricket offers a pathway for cricketers with disability through the inclusive Belt Up Integrated Cricket League. For the modified format game, the Insurance Commission funds independence-enabling equipment, including visual aids, different-sized balls and customised bats.
In addition, statewide cricketing initiatives spread the Belt Up message:
- Belt Up Helmets Program for community cricketers;
- Two-day Belt Up Round for Premier Cricket;
- Belt Up Country Cup and Belt up CricketWest Cup competitions;
- WA Cricket website and social media; and
- WA Cricket publications.
Providing helmets to reduce head injuries on the cricket field is a similar aim to Belt Up’s objective to lessen car crash injuries.
Find out more about WA Cricket.
There are a number of young males in rural areas that play football or volunteer with Country Football WA.
- 28,000 players
- 25 Senior leagues
- 150 individual clubs
- 8,000 volunteers
Country Football WA was the first partner of the Belt Up campaign in 1997. The Insurance Commission partnered with Country Football WA as young men in country areas are over represented in crash and injury claim statistics.
Belt Up is promoted through Country Football WA’s player and support networks, including:
- Belt Up branded footy jumpers distributed to Country Football WA clubs;
- Belt Up branded footballs and signage;
- Annual Belt Up Round;
- Country League games;
- Clubs Safe Driving policy;
- Country Football WA website and social media; and
- Country Football WA publications.
Find out more about Country Football WA.
Approximately 165,000 Western Australians participate in basketball, with 130,000 regularly playing competitive basketball in organised competitions.
Basketball WA has over 50,000 members regularly participating in games, including 20,000 in regional WA across 60 locations from Kununurra to Esperance.
Belt Up is promoted through Basketball WA’s player and support networks, including:
- Belt Up branded basketballs distributed to affiliated basketball associations;
- Belt Up logos displayed on uniforms;
- Belt Up Country Championships and Belt Up Basketball Program;
- Basketball WA website and social media; and
- Basketball WA publications;
Additionally, the Insurance Commission funds wheelchairs and other equipment to support Basketball WA's wheelchair leagues.
Find out more about Basketball WA.
Commencing in 2024, the Insurance Commission and Swimming WA partnership brings road safety messaging to one of Western Australia’s largest and most diverse sporting communities. Swimming WA supports more than 10,000 members across 80 affiliated clubs -31 metropolitan and 49 regional -with continued growth through the enrolment of new regional clubs.
As Major Sponsor of Swimming WA, the Insurance Commission’s Belt Up message is embedded across grassroots programs, major events and digital platforms. This includes the distribution of more than 8,000 Belt Up–branded items per year, including kickboards and swim caps used at club, school and state-wide events.
The partnership is highly visible through Australia’s largest open water swimming series, a nine-event calendar that attracts thousands of participants each season. The dedicated Belt Up Round anchors road safety awareness within the series, which records over 2,500 unique participations per season. Additional reach is delivered through the Belt Up Country Pennants, interschool championships, pool meets, development programs and the Swimming WA Awards of Excellence program.
Through extensive branding, digital campaigns, event activations and direct communication with metropolitan and regional clubs, this partnership connects road safety with sport - helping swimmers, families and volunteers across Western Australia remember to Belt Up every trip, every time.
Find out more about Swimming WA.