Belt up Campaign

For almost three decades, the Insurance Commission has funded and supported the Belt Up campaign, helping to promote a simple but life-saving road safety message to Western Australians: every trip, every seat, every time.

Wearing a seatbelt remains one of the most effective ways to reduce the risk and severity of injury in a crash. Through Belt Up, we invest in partnerships that help take this important message beyond traditional advertising and into communities across the State.

By working with sporting organisations that are trusted by players, volunteers, families and supporters, Belt Up reaches people where they live, work and play. These partnerships help foster conversations about road safety, encourage safer behaviours and reinforce the importance of buckling up every time you get in a vehicle.

Together with our partners, we are helping to prevent road injuries and create safer communities throughout Western Australia.

Why we invest in Belt Up

Preventing road injuries is a key focus of the Insurance Commission. Through Belt Up, we partner with community sporting organisations to extend the reach of road safety messaging and connect with Western Australians in a meaningful and relevant way.

Sport plays an important role in communities across metropolitan, regional and remote Western Australia. By embedding road safety messages into sporting environments, we can reach thousands of participants, families and supporters each year, helping to build a culture where safe choices on the road become everyday habits.